• Home
  • About Alison Hession

Alison Hession dot Com

Take a seat. I have so much to tell you.
Menu Close
  • Digital Marketing
  • Blog

Top Ten Westerns According to Dad – Part 2

June 21, 2020AlisonHessionDotCom Leave a Comment
Top-10-Westerns-According-to-Dad

#5 – Dodge City, 1939 Director: Michael Curtiz Cast: Errol Flynn, Olivia de Havilland, Ann Sheridan [ IMDB Link ] Dad’s Comments: I chose this movie for the interesting plot, stirring musical score, and great action sequences. The barroom brawl… Continue Reading →

Blog

Top Ten Westerns According to Dad – Part 1

June 21, 2020AlisonHessionDotCom Leave a Comment
Top 10 Westerns-Part1

It’s no coincidence that I’m publishing my dad’s favorite Western films on Father’s Day. My dad has been telling me to “make your play, Pilgrim” for years, and I sign all my emails and cards to him “Your Trusty Sidekick.”… Continue Reading →

Blog

I Picked My KPIs – Now What?

April 20, 2020AlisonHessionDotCom Leave a Comment
Pick-KPIs-Now-What-BLOG

Once you’ve determined the data at the heart of your story, the next step is to identify what is happening to that data. If your metrics are the characters in the story, then your analysis will unveil the plot. What… Continue Reading →

Digital Marketing

Analysis Paralysis: How I Stopped Worrying & Learned to Love the Data

March 24, 2020AlisonHessionDotCom Leave a Comment
analysis-paralysis-learn-to-love-data-BLOG

With the amount of data and reporting programs available, it’s natural to have that deer in the headlights reaction. Where do I even start? How can I maintain the data and my reporting program? What data is important? And what… Continue Reading →

Digital Marketing

Make Your Point with Successful Storytelling

February 14, 2020AlisonHessionDotCom Leave a Comment
make-your-point-storytelling-BLOG

I was babysitting recently for a friend and when I put her four-year old to sleep, she asked me to tell her a story. Of course, one story turned into four stories, and I kept finding myself making the same… Continue Reading →

Digital Marketing

Make the Case for Data

January 14, 2020AlisonHessionDotCom Leave a Comment
make-the-case-for-data-BLOG

With the ‘big data’ buzz flying around, many have tuned out and turned off to the trend. It can be hard to decipher what’s relevant to you and your organization amongst all the hype. The truth is that no matter… Continue Reading →

Digital Marketing

Visual Content Is Just as Important as Keywords

October 27, 2018AlisonHessionDotCom Leave a Comment
Graphics improve clicks

We’ve always been visual creatures and the move to visually based design and communication on web platforms is no surprise. Powerful cameras on smartphones and easy to use photo editing and design apps have made expressing ourselves visually a daily act.… Continue Reading →

Digital Marketing B2B, design, graphics, visual content

Digital Marketing Project Management: Prep Your Project for Launch

May 7, 2018AlisonHessionDotCom Leave a Comment
Digital Marketing Pre Launch

Whether you’re embarking on a voyage to an entirely new web presence or simply trying out some sponsored posts on Facebook, preparing for your digital marketing project by outlining the objectives, strategy, and goals at the start is key to… Continue Reading →

Digital Marketing project documentation, project management

Selecting Digital Marketing Data for KPIs

October 26, 2015AlisonHessionDotCom Leave a Comment
select digital marketing metrics

Hone in on the right digital marketing data for your reporting program. Identifying your Key Performance Indicators (KPIs) is crucial to setting up your reporting program. The abundance and depth of digital marketing data available can make it difficult to… Continue Reading →

Digital Marketing

Building an Analytics Reporting Program – Introduction

October 5, 2015AlisonHessionDotCom
getting started with reporting programs

Analytics Everywhere Analytics are in everything we do. What we buy, what we watch and how we spend our time are all recorded in one way or another, and it’s someone’s job to use that data as a decision making… Continue Reading →

Digital Marketing

Post navigation

← Older Articles

Recent Posts

  • Top Ten Westerns According to Dad – Part 2 June 21, 2020
  • Top Ten Westerns According to Dad – Part 1 June 21, 2020
  • I Picked My KPIs – Now What? April 20, 2020
  • Analysis Paralysis: How I Stopped Worrying & Learned to Love the Data March 24, 2020
  • Make Your Point with Successful Storytelling February 14, 2020

Bins

  • Blog
  • Digital Marketing

Connect

Follow my blog!

Enter your email address below, and you'll never have to wonder if there's a new post waiting for you.

Archives

  • June 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • October 2018
  • May 2018
  • October 2015
  • August 2015
  • June 2015
  • May 2015
© 2023 Alison Hession dot Com. All rights reserved.
Fashionista by aThemes