Month: October 2015

Hone in on the right digital marketing data for your reporting program. Identifying your Key Performance Indicators (KPIs) is crucial to setting up your reporting program. The abundance and depth of digital marketing data available can make it difficult to… Continue Reading →

Analytics Everywhere Analytics are in everything we do. What we buy, what we watch and how we spend our time are all recorded in one way or another, and it’s someone’s job to use that data as a decision making… Continue Reading →