What is your understanding and comfort level with different social media channels? Whether you’re new to social media or just new to a certain social media channel, it’s important to make sure you understand how social channels work before launching your presence.
If you manage your business’s social channels or are planning to hire someone to do this for you, consider the following questions. Each question links to a resource that can help you develop your answers and feel more confident about your understanding of social media for business.
Social Media for Business Self Assessment
- Which social channels should I consider for my business?
- Which social channels have the right audience for my business? [ Prefer infographics? ]
- Do I know how to manage and develop content for these channels? [ Need some content ideas? ]
- What social media advertising options are available and how do they work?
Once you answer these questions, you can develop a tailored approach to your social media efforts that prioritizes which efforts will yield the best results for your business. If you’re planning to hire someone to manage your social presence, having the answers to these questions will make you a more informed partner in that conversation.